To successfully book screenings, use the following tips to help you contact, book, and successfully host spinal screenings throughout your community! You will be contacting two different groups: people you know and people you don’t know. For people you know, we can setup free wellness screenings inside both businesses where we know the owners or businesses where we are connected to their employees. It’s always easiest to setup events with people that you know and are willing to recommend you to their bosses. When it comes to cold calling businesses, we also have setup an easy way for you to choose who to contact. Here are examples of groups to contact:
Friends, Family, and Personal Connections #
You have tons of connections. Think about your family, friends, their kids. Where do they work, go to school? Where do you attend church, activities, get your hair done, oil changed? All great places with people to connect and build a relationship with! If you already know a person that works at a company that would be a great place to provide a free wellness screening simply use this script.
Sample Script:
Hey Sally, it’s Susie, how are you?! Great! … I’m calling because I now work for Action Chiropractic and we are recognizing our favorite local businesses by giving out free meals/snacks and free spinal screenings! What day would work best for me to come and recognize your business?
Hey Sally, it’s Susie, how are you?! Great! … I’m calling because I now work for Action Chiropractic and I get the opportunity to recognize awesome businesses like yours by saying thank you with a free meal/snack and free spinal screenings for your employees! What day would work best for me to come and recognize your business?
Hey Sally, it’s Susie, how are you?! Great! … I’m calling because I now work for Action Chiropractic and I get the opportunity to recognize awesome businesses like yours by saying thank you with a free meal/snack and free spinal screenings for your employees! What day would work best for me to come and recognize your business?
Cold Calling Businesses #
When contacting businesses where you don’t know anyone directly or are just trying to introduce yourself, you may feel like you need some help in creating an opportunity for a wellness screening. In this case, one of the easiest ways to create screening opportunities is to “recognize” important businesses. To do this simply visit https://www.checkiday.com/ and see what special days are being recognized each day and use them to contact and recognize local businesses and employees. See below for examples:
Sample Business Script:
Hey Sally, this is Susie with Action Chiropractic and we recently voted you our favorite business of the week and we’d like to reward your team with a complimentary meal/snacks and a free spinal screening! What day works best for us to do this?
Sample Daily Holiday Scripts:
Hey Sally, my name is Susie with Action Chiropractic and today is love your pet day and to show our love we wanted to recognize you as awesome pet groomers by dropping by and providing free snacks/meal and spinal screenings! What day works best for you?
Hey Sally, my name is Susie with Action Chiropractic and today is share a smile day and to celebrate we wanted to recognize your office for all the awesome smiles you clean up by providing free snacks/meal and spinal screenings to your dental office! What day works best for you for us to come in?
Hey Sally, my name is Susie with Action Chiropractic and today is national hospitality day and to celebrate we wanted to recognize your business for all the awesome service you do by providing free snacks/meal and wellness screenings to your team! What day works best for you for us to come in?
Professional Celebrations #
Did you know your community members LOVE to be celebrated. Always be looking ahead and planting those professional day seeds. Nurses Week, Teachers Week, Police and Fire Appreciation. Each month there are TONS you can use to create more wellness screening opportunities.
Sample Script:
Hey Sally, my name is Susie with Action Chiropractic and next week is nurses appreciation week and we wanted to drop by and provide free snacks/meal and wellness spinal screenings to say thank you! What day works best for you?
Hey Sally, my name is Susie with Action Chiropractic and next week is teachers appreciation week and we wanted to drop by and provide free snacks/meal and free wellness screenings to say thank you for all you do! What day works best for you?
Hey Sally, my name is Susie with Action Chiropractic and next week is Firefighters appreciation week and to say thank you for all your service, we wanted to drop by and provide free snacks/meal and wellness screenings for your whole firehouse! What day works best for you?
Hey Sally, my name is Susie with Action Chiropractic and next week is police appreciation week and to say thank you for all your service, we wanted to drop by and provide free snacks/meal and free wellness screenings for your whole precinct! What day works best for you?
Community Events #
Have you looked up your local community event calendar? Look at ALL the events going on, not just health related ones. Use ALL the calendars, Google, Facebook, Eventbrite, chamber, etc. All events are now mindful of health care related services since the pandemic and it’s a great idea to give them a call and not only reserve a booth but talk about your service like it’s an opportunity and you might get a discount or free booth! See below for examples:
Sample Script:
Hey Sally, my name is Susie with Action Chiropractic and I’m calling about your upcoming bridal show. We provide the community with free wellness screenings and we thought your event would be a great place to reach the community and also make you as event hosts look good by providing these services. What do we need to do to get this setup?
Hey Sally, my name is Susie with Action Chiropractic and I’m calling about your upcoming home and garden show. We provide free wellness screenings to the community at many events like yours and we wanted to make our services available at your event as well! Since the pandemic, our wellness screenings have helped event hosts look good by providing a service that goes above and beyond the theme of the event. What do we need to do to work with you to help make this event successful?
Hey Sally, my name is Susie with Action Chiropractic and I’m calling about your upcoming farmers market. We provide the community with free wellness screenings and we thought your market would be a great place to reach the community and also make you as event hosts look good by providing these services. What do we need to do to get this setup?
Hey Sally, my name is Susie with Action Chiropractic and I’m calling about your upcoming county fair. We provide the community with free wellness screenings and we thought your fair would be a great place to reach the community and also make you as event hosts look good by providing these services since the aftermath of the pandemic. How can we be a part of your event?