Video Example Utilizes The Retention Booster Program #

Hey Betty – welcome back, it’s great to see you again! After examining your x-rays and the results of our series of tests I feel really confident that what you have is treatable with chiropractic care. So you are in the right place at the right time!

Before you start your journey to Destination Wellness, I want you to know how we are going to use chiropractic care along with your body’s amazing healing system to address your current condition. (SHOW PAGE 1)

How does your body’s healing system work? Your spine is built upon an advanced communication platform known as the central nervous system. (POINT AT THE BODY ON THE RIGHT) The brain tells the organs and body parts what to do through the nerves. In other words, it’s the body’s phone line. (POINT AT THE iPHONE ON THE LEFT) Health problems occur when the communication is cut off or interfered with – just like we experience on a cell phone today with interference or a dropped call. (POINT AT THE iPHONE ON THE RIGHT) The main thing which prevents health and healing in your body, is nerve interference through misalignments of the spine, preventing proper communication between the brain and all parts of the body. These misalignments cause mobility restrictions and slows down body responses, stealing your quality of life away.

Where do these misalignments come from? … (FLIP OVER – PAGE 2 – WHY DO I FEEL THIS WAY) First, these misalignments didn’t just start yesterday. Your issue has been building up over time and has been caused by the accumulation of a lot of events in your life. (POINT TO BABY) In fact, it really started when you were born. Anyone who has ever witnessed childbirth will attest to the trauma that the head, neck, and spine is put through. (POINT TO FOOTBALL PLAYER) But, it didn’t stop there. Think about all the hundreds of falls, spills, and accidents you experienced as a child and then growing up as a teenager. This is also why it’s important for kids of all ages to receive regular chiropractic care. (POINT TO PEOPLE LIFTING BOXES) Then as we become an adult, our bodies are subject to various events such as incorrect lifting, bad sleeping habits, car accidents, poor posture, stress, physical trauma, and other life moments that take their toll.

All of these life experiences lead to your spine being pushed and pulled out of alignment – causing irritation, swelling, reduced flexibility, and pinching the nerves that flow out from in between the individual bones of the spine… called vertebrae.

Take a look at this spine (POINT TO SPINE) and you will see some of the problems that can occur from the misalignments in those areas. I think you will find it fascinating – The reason so much of your health is impacted by this is because your nerves communicate with all parts of the body and organs. If that communication is stopped or interrupted, you end up experiencing different symptoms.

(INSERT YOUR PATIENTS COMPLAINTS HERE AND CONNECT THEM TO THE CHART) For instance, you came here today with low back problems… look at some of the things associated with the nerves from that part of the spine. Sounds a lot like your issues, doesn’t it?

Let me show you your x-rays now so that you can see what I am talking about. …..

(REVIEW FILMS)

(FLIP TO SPINAL DEGENDERATION/XRAY PICTURE PAGE) Since you can’t take these x-rays with you, I am going to circle your area on this report that most exemplifies your current stage and condition so that you have it at home to show your family, ok?

Now, I think we have spent enough time describing the cause of the problem that you have… Let’s move on to the most important part –THE SOLUTION! (TURN TO SOLUTION PAGE)

As you may remember from the welcome video – chiropractic is not new or experimental. Chiropractic has been around for more than 100 years and is now the 2nd largest healing profession in the western world.

(POINT AT WEB MD STUDY) In fact, in a study reported by WebMD on 2 million patients over 4 years – chiropractic earned a 95% satisfaction rate!! In the world of health care, it’s impossible to find a better record of success than that!

What makes chiropractic so successful? It’s natural! Our society has become way too drug dependent and OUR solution relies on the body’s own healing system. Your body is better at fixing the problem than drugs and we need to rely on it first.

That is why the solution for your healing process and wellness is a series of chiropractic adjustments. I’m going to start adjusting your spine back into its proper alignment and it’s important for you to know what each adjustment is doing for you…

(POINT AT THE NUMBER AS YOU SAY IT) Here are the 3 things that are happening with your adjustment:
First… I am removing the nerve interference so that your body has 100% capacity to HEAL itself from your pain and even other sickness. Second… I am removing the nerve interference so that your body has 100% capacity to PREVENT future sickness and pain – so you don’t get so much sickness in the first place. And third… I am removing the nerve interference for your FUTURE PERFORMANCE so that your musculo-skeletal system doesn’t experience so much wear and tear, allowing you to have better mobility your WHOLE life.

The truth is – your spine has been misaligned for so long that it actually considers your current misalignment to be normal. We are going to retrain your spine through a series of adjustments. We will adjust your spine and frankly it will readjust itself back to where it is used to being – kind of like 3 steps forward and two steps back. We’ll continue to adjust until we have your spine retrained and stabilized in a proper alignment – and that’s going to take some time. This is why it is really important that you follow the wellness plan for your adjustments exactly as I have prescribed them.

(TURN OVER TO MY DESTINATION WELLNESS PLAN PAGE) So here is the personalized plan I have created just for you! Our overall goal here is wellness and not just pain relief. Natural wellness is what you need and what we can provide. To get you to Destination Wellness, here’s your responsibilities as a patient.

Step 1 is Education – You will learn the secret to Living Well For Life! On your next visit you will attend a virtual class which only takes 7 minutes called “Living Well For Life!” This essential information will give you the answers to getting the most out of your care and is information you have never been taught before!

Step 2 is to follow your treatment plan!
We will be dividing your treatments into 3 stages. (POINT AT THE STAGES AS YOU SAY IT) The first stage is obvious (POINT TO IT) – pain relief – we want to get you out of this pain. Now every person responds a little differently, but your first phase of care will include treatments every day this week and 3 times a week for the following 2 weeks.

We’ll also be applying some therapies to supplement those adjustments. I feel confident at the end of this stage you will be feeling good. But it’s important to know that at this point, the problem isn’t solved or fixed yet! Your condition is so fragile that although the pain is gone – any wrong lift or turn could set you back to where you are now… or even worse.

That is why the second stage of your care is even more important than the first… (POINT TO IT) This is the STABILIZATION stage of your care. We want to stabilize your condition so that you are not in a fragile state anymore. And, before we start the stabilization stage, we’ll do a progress exam to make sure you are ready for stabilization care.

Assuming you are ready, you’ll graduate to this second stage and I will need you to continue to follow your wellness plan which is only 2 times a week for the following 3 weeks. At the end of that time, based on the many cases I have treated like yours, I believe you will be in a stabilized condition. We’ll once again do a short progress exam to make sure that is the case.

Once we consider your condition stabilized, you will move to stage 3 of your care… (POINT TO IT) That’s the WELLNESS stage. Now let me tell you why this stage is so essential to your health and wellness… Betty – the one problem we have with treating your case is that we will not ever actually eliminate the cause of your problem – you are not stopping the cause of what brought you in here in the first place! You aren’t going to stop your activities that cause nerve interference on your skeletal system and we wouldn’t expect you to. The difference this time is that we aren’t going to wait for the wear, tear, and pain to regress to your previous condition. We are going to provide treatments which will counteract the damage from your daily activities. Prevention is always wiser than overhaul. Wellness care is always better than sickness care. We will make a recommendation for wellness care when we get to this stage.

So, our overall goal here is wellness and not just pain relief. Natural wellness is what you need and what we can provide. But, in order to get you to that condition, here’s is what I’m going to need from you:

You need to make all of your treatment times as it is the number of treatments and their frequency that make chiropractic work for you. Melissa will get your treatment times scheduled before you leave today. She will also go over any financial questions you might have.

Now that we have gone over this, I’m going to sign your report indicating I have reviewed this with you and made recommendations that I feel are best, (PAUSE AND SIGN IT) and I need you to sign as well, indicating you understand it and will make every effort to comply.

(GIVE TO PATIENT TO SIGN) Great, Betty. Now, unless you have any questions for me, I am ready to get started with your treatments – are you ready to get started?