THIS IS NOT AN ACTIVITY FOR QUICK START DOCTORS, INDEPENDENT CONTRACTORS, OR SPINAL SCREENERS. IT IS AN INTERNAL ACTIVITY.
Champions Day Wellness Events are an opportunity to let your current wellness patients know that you TRULY APPRECIATE AND VALUE THEM by throwing a small VIP party exclusively for them!
This is NOT in place of a PAD and is not an opportunity for reactivating patients who have dropped out of care or for attracting referrals or new patients.
There are actually two different required ways to host this event, the first event and then the follow up events. The first ever Champions Day Wellness Event should be planned once you have your official Wall of Champions sign in hand and hung on the wall. This first event should be planned as an all day event where Wellness patients can come in and celebrate with a FREE adjustment, refreshments, give them the flyer to introduce them to the Wellness Rewards Program, and allow them to be the first to sign the new Wall of Champions. The wall of Champions is a way to promote wellness, show off the success of healing members of your community, and allows the patient to take and display ownership of their time in your office and can tell others they signed it! This first event should be marketed to wellness patients only using the accompanying flyer below. This is a celebration and not a new patient or referral activity. We are giving back to our best patients! For the first event appointments can be scheduled to make patient flow easier. Please note that as a free event, this adjustment is not eligible for the loyalty rewards program and no digital cards should be punched.
Following the first celebration, you will host the Champions Day a minimum of twice a year by offering wellness patients the opportunity to come in on ONE specified date (where it’s not open to others) and time (half day recommended like Saturday morning or afternoon) for a free adjustment,refreshments, and to make sure they’ve signed the wall and know about the Destination Wellness Rewards Program. We encourage you to put up balloons and treat this day as a party! Please note that as a free event, this adjustment is not eligible for the loyalty rewards program and no digital cards should be punched. These events are not for referrals or new patients and no appointments should be booked as it is first come first served like a loyalty lounge.
Follow these guidelines to make the most of your CHAMPIONS DAY WELLNESS EVENT:
- Pick a date far enough in advance to be able to inform your wellness patients of the event. Plan on emailing your flyer out to your patients 2 weeks prior to the actual date.
- Use the flyers supplied by Integrity Doctors in the Staff Training section. It is designed so that you can personalize it with your logo and event details.
- Decorate the office with balloons and thank you decorations. Feel free to add car or race themed decorations to fit the theme as well.
- Offer free adjustments and refreshments to each wellness patient.
- This visit DOES NOT count towards the Wellness Rewards Program so do not punch any digital cards at this event.
Reminder: All future events after the first one should be a half day with no actual appointments, just first come first served like a VIP lounge!