An in-office screening event that provides a fun activity in exchange for a screening to attract members of the local community. The objective is to schedule new patients during the event through required screenings that help raise money for your philanthropic charity.
Activity Examples: Adult Coloring Nights, Succulent Garden Planting, Paint and Sip, Cookie Decorating, Cocoa with Santa Claus, Easter Egg Hunt, Etc.
What To Do 4 Weeks Before The Event: #
See video for full details.
- PICK THE DATE AND ACTIVITY
- ASSIGN TEAM MEMBER ROLES – Make sure everyone knows their responsibilities.
- START PROMOTING – Internal flyers, Facebook, Facebook Events, Word of Mouth, Posters, Emails, and Text Reminders.
- REVIEW NEEDED SUPPLIES – Event supplies to complete activity, office decorations
Key Actions During The Event:
See video for full details. During the event your goal is to screen and schedule AS MANY people as possible.
· WELCOME everyone as they come in and direct them straight to the screening table! Here the Spinal Screener and Doctor should be stationed!
· Start by handing them the screening survey and then follow the screening process as laid out in the External Outreach Training section.
· All screenings happen prior to the activity starting!
· As the event wraps up make sure you say ‘Thank You’ to everyone for attending and follow up with anyone you were unable to screen beforehand.
POST EVENT #
· Post a thank you message on your Facebook event and business page with images.
· Drop a personalized thank you card to whoever helped externally with the event!
· Highlight and share how much was raised for your local philanthropic, make it a big deal! Share photos! Ask your local philanthropic charity to share as well!
· Follow up with any unscheduled new patient leads from the event. Make sure to reach out personally, and if you don’t hear back make a second attempt 24-48 hours after the first! Follow up is KEY!